Social Media Executive


Job Details


London Office

Contract Type


Working Pattern

Full Time


Competitive Salary plus Benefits

Closing Date

24/12/2021 23:45

About the Role

As a Social Media Executive working under the direction of the Senior Social Media Manager, you will create and maintain a strong online presence for our company through social media accounts including: Instagram, Instagram Stories, Facebook, Twitter, Pinterest and Youtube. You will endeavour to grow following and brand awareness on all channels by implementing online marketing strategies and by creating a weekly content calendar for all channels.

  • Day to day management of social media accounts including managing the social media calendar
  • Developing the tone of voice for all channels by working closely with the copy writing team
  • Weekly/monthly reports on performance, growth, engagement and revenue driven from channels, plus reports on adhoc/seasonal social campaigns
  • Research audience preferences and discover current trends
  • Develop innovative and creative content across social media platforms and contribute to the overall social media strategy
  • Work with the design team to create engaging, sharable content across all channels to tie in with trading calendar and which will create buzz around new products and launches
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
  • Facilitate online conversations with customers and respond to queries, working closely with the customer care team
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Suggest new ways to attract prospective customers, like promotions and competitions
  • Collaborate with internal teams to ensure a  cohesive social media identity
  • Keep track of social media trends and competition
  • Work with the regional team to maintain best practices for regional store accounts
  • Cover seasonal and adhoc events on social channels that are relevant to the Matalan audience
  • Supporting the Press Team on large scale events such as seasonal launches and trips which may require working some early mornings/late evenings/weekends

About You

  • Proven work experience in a social media role
  • Expertise in multiple social media platforms
  • In-depth knowledge of SEO, keyword research and Google Analytics
  • Ability to deliver creative content (text, image and video)
  • Familiarity with online marketing strategies and marketing channels
  • Ability to gasp future trends in digital technologies and act proactively
  • Excellent communication skills
  • Multitasking and analytical skills
  • BS degree in Marketing, New media or relevant field
  • Some influencer outreach experience is desirable, with good contacts.
  • Some monthly travel to our Liverpool Head Office will be required

About Matalan

Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is proud to serve its customers excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 11,000 employees, working here is exciting, challenging, and above all fun! As part of the Matalan family you can expect some great benefits and the opportunity to be part of our exciting vision - to become the UK’s most trusted value retailer. This is Retail Made Real.
Matalan value diversity and don’t discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We are committed to being an equal opportunities employer and encourage applications from all communities.

Matalan wants to see every candidate performing at their best throughout the application and interview process and ultimately, in their role. We therefore encourage you to inform us of any reasonable adjustments you might need to enable this.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.