Digital Marketing Manager


Job Details


Liverpool Head Office

Contract Type


Working Pattern

Full Time


Competitive Salary plus Benefits

Closing Date

29/10/2021 22:45

About the Role

We’re looking for a Digital Marketing Manager to join our growing Marketing team here at Matalan Head Office. You will be responsible for the formation of the paid digital marketing strategy for Matalan, delivering against omni-channel KPIs. You will be accountable the optimisation of our paid digital marketing investment across channels to deliver customer acquisition & the most cost efficient media plan possible.

  • Responsible for setting the direction & leading the Paid Media Assistant.
  • Autonomy for the formation of the paid search strategy & execution of the media.
  • Accountable for the management & movement of paid digital investment to deliver the most efficient media plan.
  • You'll be able to develop and execute the paid search road map, including new initiatives, testing & optimisation reviews.
  • Forecasting performance & proactively developing business cases for paid search initiatives.
  • Ensuring all paid search uses target audiences & has clear objectives. 
  • Accountable for building strong working relationships across the marketing & trading teams.
  • Utilising econometrics & attribution models to influence decisions, optimise campaigns & plan for future campaigns across marketing.
  • Responsible for utilising new technologies to optimise performance to include online & offline impacts .
  • Keep up to date with new innovations & changes in the market to help identify opportunities.
  • Responsible for ensuring that digital KPI’s are understood by business stakeholders and used appropriately.
  • Working with channel partners & suppliers to look for new beta opportunities.

About You


  • +3 years in Paid Media role; specifically Paid Search.
  • Should have experience of the omni channel retail environment.
  • Should be a subject matter expert with a passion for digital media & eCommerce.
  • Able to apply strategic & commercial thinking to campaigns, both on & offline.
  • Able to use analytics packages i.e GA 360.
  • IT literate with knowledge and experience of all Microsoft Office especially Excel.
  • Excellent communication skills with the ability to influence key business stakeholders.
  • Excellent planning and organisation skills.
  • Highly driven and determined with a proactive approach.
  • Able to develop self – taking a proactive approach to learning & others around them.
  • Able to work as part of a large commercial team.



About Matalan

Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is proud to serve its customers excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 11,000 employees, working here is exciting, challenging, and above all fun! As part of the Matalan family you can expect some great benefits and the opportunity to be part of our exciting vision - to become the UK’s most trusted value retailer. This is Retail Made Real.
Matalan value diversity and don’t discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We are committed to being an equal opportunities employer and encourage applications from all communities.

Matalan wants to see every candidate performing at their best throughout the application and interview process and ultimately, in their role. We therefore encourage you to inform us of any reasonable adjustments you might need to enable this.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.