Digital Marketing Executive

Liverpool

Job Details

Location

Liverpool Head Office

Contract Type

Permanent

Working Pattern

Full Time

Salary

Depending on experience

Closing Date

29/04/2021 22:45

About the Role

We're looking for a Digital Marketing Executive to join the team here at Matalan Head Office. As a Digital Marking Executive you will be responsible for the development and implementation of the email marketing campaigns in line with Matalan’s Brand guidelines.

  • The main focus of the role will be to manage the planning and execution of the email calendar based on the agreed CRM plan and supporting key trading areas.
  • Manage the email calendar ensuring there is an email to meet the frequency & customer segment target outlined by the CRM team.
  • Create a creative brief for each activity adding ideas and recommendations for the Design team to implement.
  • Brief copywriting team to ensure all comms have a consistent brand TOV
  • Demonstrate expertise by keeping a log of creative ideas and strategies.
  • Sign off all creative artwork ensuring the email is on Brand and meets the strategic objective.
  • Review and interpret email results, analysing the data and making recommendations to improve future campaigns.
  • Work closely with other Digital Marketing Executives to ensuring onsite, email and app all have seamless customer journey.
  • Manage processes with internal and external contacts to ensure efficient processes to deliver activity on time and ensure the correct content.
  • Support the creative development and execute the direct mail campaigns via email linking up with print to ensure a coherent communications plan & message.
  • Work closely with B&M/trading teams to ensure content featured has good stock volumes
  • Assist in the planning and delivery of a highly personalised email strategy.
  • Build relations with the external contacts gathering analysis and managing the email broadcasts.
  • Support the Digital Content Manager when required and communicating daily updates on email plans and creative.
  • Coach and support new team members, setting a good example and helping out the team when needed.
  • Management of the briefing process & execution of the creative meeting deadlines to support app campaigns.

About You

  • Ability to communicate all levels, verbally and written.
  • Experience of delivering to tight deadlines.
  • Excellent attention to detail and organisational skills.
  • Ability to take a brief and carry out research.
  • +2 years email marketing experience.
  • A strong and confident communicator.
  • Excellent attention to detail - proof reading, spelling, copy writing.
  • Able to work under pressure and to tight deadlines.

About Matalan

Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is proud to serve its customers excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, challenging, and above all fun! As part of the Matalan family you can expect some great benefits and the opportunity to be part of our exciting vision - to become the UK’s most trusted value retailer. This is Retail Made Real.

Matalan value diversity and don’t discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We are committed to being an equal opportunities employer and encourage applications from all communities.

Matalan wants to see every candidate performing at their best throughout the application and interview process and ultimately, in their role. We therefore encourage you to inform us of any reasonable adjustments you might need to enable this.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.