Data Analyst / Digital Analyst


Job Details


Liverpool Head Office

Contract Type


Working Pattern

Full Time


Depending on experience

Closing Date

03/03/2020 23:45

About the Role

We’re currently looking for a Data Analyst / Digital Analyst to join us to join the ecommerce team here at Matalan. As part of the eCom Digital Analytics team, you will be pivotal to identifying online business objectives and how these should be measured. You will formulate relevant hypothesis and identify the data methodology needed to answer them. This will involve working with tools such as Google Analytics and SQL Server to surface reliable insight. You will need to be able to present your findings to a wide audience in a clear and concise manner with the help of data visualisation tools. You will also collaborate with insight function at Matalan

  • Play a key role in bringing together and telling the holistic story on digital performance and how our customers shopping behaviours online and instore.
  • Joining our online and instore datasets together to derive key insights and drive change
  • Become an advocate of digital data and drive engagement within the eCom wider teams.
  • Developing reporting and demonstrable success in taking this reporting and producing analysis that informs business decisions.
  • Developing reporting and migrate reporting over to our new BI reporting platform, Power BI
  • You’ll be supporting the wider team on understanding digital analytics and promoting self serve
  • Building key relationships with Marketing and UX/Experimentation team
  • Supporting key decisions, improving understanding of online experiments and our digital marketing efforts
  • Experience of contributing to CRO initiatives and surfacing opportunities to feed into experimentation programme
  • Ensuring our digital data is being collected accurately and governed
  • Utilise Google Tag Manager to track key Training can be provided if no experience.   

About the Role

  • Experience working as an analyst or similar, in an e-commerce environment is preferred but not essential
  • A proven track record of delivering large data analysis projects for leading within a challenging retail environment
  • Practical knowledge of statistical tools such as R and SQL and visualisation tools such as Tableau/Data Studio (or advanced proficiency in using R or Python packages for relevant visualisation).
  • Experienced in joining different datasets (e.g. web, CRM, social) to conduct comprehensive reporting and analysis
  • Working knowledge of web analytics tools such as Google and Adobe Analytics, including the usage of API's for data access
  • An understanding of Google Tag manager and how we can get the most out of this from an analytics perspective
  • Keen eye for detail
  • You revel in the challenge of making complex data simple and are always on the lookout for new ways of doing things.

About Matalan

Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is proud to serve its customers excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, challenging, and above all fun! As part of the Matalan family you can expect some great benefits and the opportunity to be part of our exciting vision - to become the UK’s most trusted value retailer. This is Retail Made Real.

Matalan value diversity and don’t discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We are committed to being an equal opportunities employer and encourage applications from all communities.

Matalan wants to see every candidate performing at their best throughout the application and interview process and ultimately, in their role. We therefore encourage you to inform us of any reasonable adjustments you might need to enable this.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.



Your place in our world

Senior Web Analytics and Insight Manager
Data Analyst / Digital Analyst