Web Analyst


Job Details


Liverpool Head Office

Contract Type


Working Pattern

Full Time


Competitive plus benefits

Closing Date

24/02/2020 23:45

Why Matalan?

Matalan are a £1bn multi-channel retail business with huge ambitions, and it’s these ambitions and the people behind us that make us who we are! Our eCommerce team is growing and continuously enhancing our in-house capabilities. The team are delivering amazing year on year growth and we’re looking at bringing in more talent to help us achieve even more!

About The Role

We are looking for a Web Analyst to join our award-winning eCommerce team here at Matalan Head Office. As a Web Analyst, you will play a key role in bringing together and telling the holistic story on digital performance and how our customers shopping behaviours online and instore.

You will drive actionable insight focusing on improving the online customer journey, become an advocate of digital data and drive engagement within the wider teams.

We have ambitious online growth plans in the next 3 years and this role will play a key part in driving data-driven changes.  We’ve also set out a data strategy which involves pushing the boundaries of digital analytics and have ambitions to become leaders within this field, driving actionable and innovative data solutions.     

  • As part of the Ecom Digital Analytics team, you will be pivotal in identifying online business objectives and how these should be measured. You will formulate a relevant hypothesis and identify the data methodology needed to answer them. This will involve working with tools such as Google Analytics, Big Query and SQL Server to surface robust insight.
  • You will need to be able to present your findings to a Senior audience in a clear and concise manner with the help of data visualisation tools. You will also collaborate with the insight function at Matalan. 
  • You love working with data and are comfortable working with large structured and unstructured datasets.
  • You revel in the challenge of making complex data simple and are always on the lookout for new ways of doing things.
  • You like working in a fast-paced environment and are driven by the desire to improve the online purchasing experience for our customers.  

About You

  • Worked as a Data Analyst ideally with emphasis on web/digital insights 
  • Experience with attribution modelling and driving change on the back of insight
  • A proven track record of delivering large data analysis projects for leading within a challenging retail environment
  • Working knowledge of statistical tools such as R and SQL and visualisation tools such as Tableau/Data Studio/Power BI
  • Practical knowledge of languages such as R, Python and SQL
  • Experiencing joining different datasets (e.g. web, CRM, social) to conduct comprehensive reporting and analysis.
  • Working knowledge of web analytics tools such as Google and Adobe Analytics
  • An understanding of Google Tag Manager and how we can get the most out of this from an analytics perspective
  • Extensive Knowledge of CRO and measuring impact of experiments

About Matalan

Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is proud to serve its customers excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, challenging, and above all fun! As part of the Matalan family you can expect some great benefits and the opportunity to be part of our exciting vision - to become the UK’s most trusted value retailer. This is Retail Made Real.

Matalan value diversity and don’t discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We are committed to being an equal opportunities employer and encourage applications from all communities.

Matalan wants to see every candidate performing at their best throughout the application and interview process and ultimately, in their role. We therefore encourage you to inform us of any reasonable adjustments you might need to enable this.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.



Your place in our world

Senior Web Analytics and Insight Manager
Web Analyst