Graduate Campaign Analyst


Job Details


Liverpool Head Office

Contract Type


Working Pattern

Full Time


Competitive plus benefits

Closing Date

02/10/2019 11:00

About the Role

An exciting opportunity has arisen for a Mathematics or Statistics Graduate to join our Marketing team here at Matalan as a Graduate Campaign Analyst. As the Graduate Campaign Analyst, you will work closely with Research, Creative, Retail and Ecommerce teams to assist the delivery of daily campaigns across digital platforms to drive incremental revenue. And deliver targeted communications.

  • Data selections for all Marketing campaigns, inputting into and following briefs accurately.
  • Support with the execution of data for all campaigns via multiple channels i.e. Email, APP and Print keeping in line with the production calendar and following data protection guidelines.
  • Support the implementation of testing on campaigns. Report and track results to optimise campaign performance
  • Assist with all campaign reporting communicating results to the marketing team and wider business
  • Make selection and campaign recommendations based on previous performance ensuring that the most relevant analysis is used to measure and evaluate value from the CRM programme
  • Support the team to continuously improve the ROI of campaigns, through better selections, including using available targeting and segmentation tools (e.g. propensity, value segmentation) to best effect as well as creating new targeting techniques
  • Help identify areas where our database, models and data can be improved
  • Assist with the driving forward of improvements and time efficiencies around campaign selections and reporting
  • Brief external agencies on campaign selection criteria and content.
  • Assist in planning future communication strategies and continuous ESP development.
  • Support with producing production schedules for regular campaigns for the year, populating dates for all parties involved and distribute accordingly.
  • Support the delivery of effective new sales and marketing campaigns - including automated campaigns;
  • Adhoc insight and analytical reporting support the wider insight team as and when required

About You

  • Current or recent graduate.
  • Maths / Statistics or related Degree (2:1 or above preferred).
  • Experienced in Microsoft Excel.
  • Knowledge of Databases.
  • Highly motivated and proactive.
  • Excellent communication skills.
  • Strong attention to detail.
  • Willingness to learn, and progress in role.
  • Ability to deliver to deadlines.
  • Customer focussed and empathetic.
  • Desirable - Experience of Salesforce

About Matalan

Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is a family retail business that is proud to serve its customer excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, collaborative, challenging, and above all fun!  As part of the Matalan family you can expect some great benefits and the opportunity to be part of our exciting vision - to become the UK’s most trusted value retailer.  This is Retail Made Real.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.



Your place in our world

Customer Marketing Manager
Graduate Campaign Analyst