Customer Marketing Manager (Maternity Cover)

Liverpool

Job Details

Location

Liverpool Head Office

Contract Type

Fixed Term

Working Pattern

Full Time

Salary

Depending on experience

Closing Date

25/06/2019 11:00

About the Role

We are currently looking for a Customer Marketing Manager to join the team here at Matalan on a maternity cover basis. As the Customer Marketing Manager you will promote the strategic development of an integrated multi-channel customer relationship strategy, using insight to maximise customer value and loyalty, ensuring the optimum mix of all direct marketing investment.

You will oversee the delivery of an effective, fully integrated multi-channel contact programme that meets strategy objectives and reflects the Matalan brand positioning.

  • Work with the Head of Customer Insight & Customer Relationship Management to drive the vision for the C.R.M. agenda across the Business.
  • Help drive the delivery of a refreshed loyalty proposition including the introduction of new marketing channels.
  • Act as the marketing expert on the use of vouchers, coordinating their use on and offline, making strategic recommendations and working closely with I.T. and eCommerce.
  • Help develop an integrated multi-channel customer relationship strategy, using insight to maximise customer value and loyalty, and ensuring the optimum mix of all direct marketing investment.
  • Deliver an effective, fully integrated multi-channel contact programme that meets strategic objectives and reflects the Matalan brand positioning
  • Ensure that our C.R.M. communications strategy are aligned to the needs of specific customer segments identifying clear Customer K.P.I.’s and targets.
  • Deliver a fully integrated contact strategy across all touch points.
  • Ensure we drive a full Customer centric approach to the analysis of our C.R.M. activity and feed this into all areas of the Marketing.
  • Drive the return on investment on all of our targeting and communications strategy to maximise customer value and drive loyalty, identifying specific segment-level targets and opportunities.
  • Manage budgetary processes to ensure timely payments for activity and ensuring optimum value for money.
  • Set measurable Key Performance Indicators’s and objectives for all activity and ensure from the outset that these are built into campaign design.
  • Oversee campaign delivery end-to-end, creating briefing packs for all relevant parties.
  • Develop and implement automated campaign management production systems and processes, in conjunction with the Category, Print Services and Customer Insight teams.
  • Scope out and brief the Customer Insight team on all campaign analysis needs.

About You

  • Marketing / Business or related qualification with significant history in customer marketing
  • Highly analytical, with ability to translate customer data into actionable insight
  • Strong project manager, excellent time management skills and the ability to handle multiple projects
  • Previous background of Direct Marketing and digital campaign delivery
  • Strong written and verbal communication skills and the ability to translate data into meaningful information for non data-savvy audiences
  • Strong influencing, negotiation and presentation skills
  • Cost control and budget skills
  • Expert in Microsoft Office

About Matalan

Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is a family retail business that is proud to serve its customer excellent quality at great value. With over 200 stores in the U.K, a growing online presence and over 15,000 employees, working here is exciting, challenging, and above all fun! As part of the Matalan family you can expect some great benefits and the opportunity to be part of our exciting vision - to become the U.K’s most trusted value retailer. This is Retail Made Real.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.

Hierarchy

Hierarchy

Your place in our world

Head of Customer Insight & CRM
Customer Marketing Manager (Maternity Cover)
Customer Marketing Executive