Senior Copywriter


Job Details


Liverpool Head Office

Contract Type


Working Pattern

Full Time


Depending on experience

Closing Date

17/10/2019 21:45

About the Role

We’re currently looking for a Senior Copywriter to join our Marketing team here at Matalan Head Office. As a Senior Copywriter you will own the strategy of Matalan tone of voice across multi-channel functions from guidelines and planning to execution of accurate, innovative and outstanding copy. You will ensure daily and weekly copy deadlines are met in order to maintain department efficiency, support internal teams, and deliver authoritative, creative and engaging copy as well as being responsible for planning and running an editorial calendar whilst working closely with the content team to align plans and production of content.

  • Produce, sub edit and proofread copy for a variety of different communications channels ensuring all copy is legally compliant.
  • Be an ambassador and brand guardian for the brand’s TOV, and develop it continuously maintaining consistency, relevancy and aligned to brand guidelines encouraging others to adopt the Matalan tone of voice in their own writing and offer advice and support when needed
  • Deliver copy within deadlines and own any budgetary requirements if needed to support output of work.
  • Creation and delivery of strong and dynamic copy and content from initial briefing to the final production, including research, planning and concept creation for all online and offline marketing activities
  • Manage writing projects, working with the creative teams to concept these and add to creative briefs.
  • Generate relevant copy for all marketing channels ensuring that a consistent brand personality is communicated as per agency guidelines. Marketing channels will include National Advertising, Regional Advertising, Mailers and Direct Mail, PR, Social Media, POS, Emails & Online
  • Support the ecommerce & social team with the creation of guidelines to help them to complete compelling messaging and positioning for all products, with engaging descriptions.
  • Build engaging editorial stories for key pages on site and work with SEO team to build links & anchor text in all copywriting.

About You

  • Excellent communication and listening skills with excellent writing ability, including the ability to write in different styles and to other people's direction.
  • Good research and analytical skills to gain an accurate understanding of the subject in question
  • The organisational ability to manage multiple projects, often to tight deadlines
  • Creative with a strong attention to detail.
  • An understanding of digital marketing and search engine optimisation (SEO)
  • Excellent writing and sub-editing skills & ideally be educated to Degree level
  • A keen interest in the retail sector, you will ideally have some editorial/copy experience of fashion, lifestyle and beauty writing, preferably within an online retail environment

About Matalan

Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is a family retail business that is proud to serve its customer excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, collaborative, challenging, and above all fun! As part of the Matalan family you can expect some great benefits and the opportunity to be part of our exciting vision - to become the UK’s most trusted value retailer. This is Retail Made Real.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Reasonable Adjustments

As an inclusive employer, Matalan wants to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore encourage you to inform us of any reasonable adjustments you might need to enable this to happen.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.



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