Job Details


Liverpool Head Office

Contract Type


Working Pattern

Full Time


Depending on experience

Closing Date

11/06/2019 11:00

About the Role

We’re currently looking for a Copywriter to join our Marketing team here at Matalan Head Office. As a  Copywriter  you will create engaging and inspirational copy for various platforms across Matalan to support our business in presenting the brand and products in the best possible manner, while managing an efficient output of work and ensuring copy produced is in line with the brand Tone of Voice guidelines.

  • Regulating and checking any relevant product and Trend information fed from the buyers to maximize customers’ ease of selection and shopping on the site
  • Having a strong sense of commercial, brand and technical awareness, whilst keeping up to date with current trends
  • Ensuring the Matalan tone of voice is accurate, informative and consistent throughout the site and across printed formats
  • Researching existing product information to identify the key features and the main selling points of each product
  • Checking that all product information is accurate and in line with latest manufacturer information
  • Ensuring copy matches client tone of voice guidelines and target audiences
  • Working with the wider Content team to edit & refine copy where necessary, in line with client feedback
  • Producing and creating ideas for content stories to support search terms and key customer moments.
  • Understand the use of SEO on website curated content and the benefits this has.
  • Manage end to end workflow of tasks to ensure all briefs are completed on time.
  • Have an understanding of the Matalan customer to create daily relevant punchy copy for emails & website to attract and engage the customer.

About You

  • Experience in copywriting for digital media
  • Accomplished writing skills
  • A good editorial understanding and visual awareness
  • Communication is key to the role and an ability to build strong relationships throughout the business
  • Strong brand awareness
  • A strong attention to detail and quality control is also required, whist working autonomously or in a team with all levels in the industry.
  • Innovative and positive attitude that ensures you take pride in your work.
  • Flexible working approach and open to feedback
  • The ability to work in a fast paced environment and adapt to rapid change.
  • PC literate with working knowledge of, Outlook, Excel and digital asset management software

About Matalan

Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is a family retail business that is proud to serve its customer excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, collaborative, challenging, and above all fun!  As part of the Matalan family you can expect some great benefits and the opportunity to be part of our exciting vision - to become the UK’s most trusted value retailer.  This is Retail Made Real. 

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.



Your place in our world

Senior Copywriter