Campaign Manager

Liverpool

Job Details

Location

Liverpool Head Office

Contract Type

Permanent

Working Pattern

Full Time

Salary

Dependent upon experience

Closing Date

26/04/2019 22:45

About the Role

We are currently looking for an experienced Campaign Manager who will focus on the creation & targeting of our CRM & Loyalty campaigns, creating the best practice across selections, execution and evaluation of all CRM & Loyalty initiatives. 

In the role, you will support the Senior CRM Manager with the test and learn program and work closely with the insight team on model building and ROI improvements. 

  • Embed a new campaign management tool and ensure that the new tool is used to its maximum potential and in the most effective way to support short, medium and long term customer contact strategies.
  • Ensure the customer is accurately represented, correctly targeted and relevantly communicated with across all direct marketing communications and touchpoints.
  • Make selection and campaign recommendations based on previous performance ensuring that the most relevant analysis is used to measure and evaluate value from the CRM program.
  • Ensure all customer communication campaigns are delivered accurately and on-time.
  • Develop a new suite of automated & triggered campaigns based on transactional data or response variables.
  • Improve ROI of campaigns, through better selections, including using available targeting and segmentation tools (e.g. propensity, value segmentation) to best effect as well as creating new targeting techniques.
  • Own the planning future technical solution strategy and continuous technology development (campaign management tool/ESP etc).
  • Implement test and learn strategies for campaigns. Report and track results to optimise campaign performance.
  • Take ownership for all campaign selections & reporting communicating results to the marketing team and wider business.
  • Design and evolve actionable customer segmentations to support the business-wide understanding of who our customers are, what we mean to them, what they mean to us, and how to serve them better.
  • Adhoc and deep dive customer analytics ensuring clear insights are presented with commercial and actionable recommendations.
  • Use customer data and research to continually refine and grow our understanding of Matalan’s customers, ensuring ongoing customer engagement within the business.
  • Input into the overarching loyalty & customer strategy utilising campaign learning’s.
  • Working closely with the Customer Strategy and the Brand Strategy teams within the Marketing department.
  • Work with the ATL, BTL & Ecommerce team on marketing econometrics and ROI improvements utilising Matalan’s econometrics tool.
  • Manage a small team of campaign analysts including performance management and ongoing development

 

About You

  • Minimum of 5 years experience with campaign management systems, ESP’s etc
  • Advanced Knowledge of SQL essential
  • SAS/Modelling Tools advantageous
  • Digital analytics (GA/Web tools advantageous)
  • Experience in CRM & Loyalty Strategy
  • Ideally a retail marketing background
  • Line Management Experience

Hierarchy

Hierarchy

Your place in our world

Senior CRM & Loyalty Manager
Campaign Manager
Campaign Analysts