Customer Data Strategy Manager

About the role

We’re looking for a Customer Data Strategy Manager to join our team on a fixed-term contract, covering maternity leave.

To manage the data processes, segmentation and reporting of CRM activity and the Loyalty proposition. Champion a data driven approach to our proposition development, customer contact strategy, and CRM contact plan across multiple channels. To map out our CRM targeting, optimise the platform and ensure CRM reporting is effective. This role is Team Leader for email development. email build, marketing campaign selection and will manage third parties to deliver data development. 

Key Responsibilities - 

• Manage a customer first approach that brings data driven benefits to our CRM activity.
• Working with Campaign Execs to ensure the effective delivery and progress of CRM activity to drive channel and customer metrics, across the channel mix.
• Set up the execution of segmentation in the contact plan, demonstrating ongoing improvements in data sets to drive relevance and associated revenue. 
• Support the Salesforce Admin in developing effective platform-based solutions prioritising deliverability and personalisation.
• Ensure the data foundations for our CRM programme enable comms to specific customer segments, complies to GDPR and customer preferences. 
• Lead our CRM data development plans, working cross-functionally to delivery strategic change
• Use data to make recommendations for Loyalty proposition developments and improvements driving commercial and customer results.
• Manage our third party data provider for cadence of improvements, cost control and activity delivery.
• Cultivate a results-based approach with a culture of test and learn.

About You

• Minimum 5 years of CRM experience including platform solutions and plan development.
• Leadership qualities and the ability to elevate from the day to day function enabling a team to strategically progress.
• Line management experience.
• A team worker with a positive approach to agile demands, able to galvanise co-workers and deliver development.
• Able to work at pace, prioritise, simplify and implement change efficiently to deliver benefit. 
• Proven ability in simplifying data to deliver messaging in an engaging, effective way.

About Matalan

From humble beginnings to disruptive innovations in the retail industry, when we say there’s no other retailer like Matalan, we really mean it! There’s an honesty and energy here that allows our people to shine, which our colleagues, customers and suppliers love.  

With over 200 stores in the UK, a growing online presence and over 15,000 employees, we’re a thriving, omnichannel value retailer that’s going places and delivering year on year growth.  

If you want to work for a company that’s passionate about its people, helps you to grow and be the best you can be, then you’ve come to the right place.    

We work together to support our customers, suppliers and each other, and we’re excited by the possibility of our people helping us to shape the future of retail. 

We make sure every voice is heard, nurture the ambitions of our people and invest in their future. Our amazing and diverse people make us who we are and our values are the driving force behind everything we do: Think Customer, Think Family, Be Real, Be the Best. 

Talent is quickly spotted and nurtured, and there are lots of opportunities to tailor make your own career and learn with us. 

Right now, Matalan is stepping in to a new age and embracing the changing face of retail. We have some exciting opportunities across the business in Retail and Logistics, as well as Ecommerce, Marketing, Technology and Product at our Head Office in Liverpool and our new Creative Hub in London.  

In addition to competitive salaries, we also offer the below core benefits:  

• 20% staff discount, which increases with length of service 
• Thrive Recognition Scheme  
• Wellbeing support provided by the Retail Trust  
• Life Assurance  
• Retail Rewards platform offering discounts for other retailers  
• Pension Scheme  
• Access to a wide range of career development   
• Additional benefits may apply depending on your role and area of the business